Susie Clegg, Interior Stylist & Creative Director
Susie Clegg is the inside stylist and artistic advisor behind the fabulous Different photoshoots. Susie’s model has seen her produce stunning inspiring shoots for magazines. Her tasks take her between London, Milan, Los Angeles, Dubai and past.
Her ardour for interiors has a powerful foundation in design. Susie studied each furnishings and inside design earlier than working as a purchaser, developments forecaster and stylist.
Go behind the scenes with Susie and Different….
Different Plush Velvet White Jasper rug with Whipped border
How did you get into styling and what’s the position of a stylist?
I studied Furnishings Design at college and had all the time liked interiors. Once I graduated, a buddy, who labored in TV, and I met a stylist who advised me that he thought this could be the proper job for me and I’ve by no means seemed again.
At present, my position is to take the model values of my consumer and make it into actuality, creating inspiration room units that showcase their merchandise – on this case it’s Different’s beautiful carpets, rugs and runners. I’ll idea the concepts for the feel and appear of the shoot; supply and collate all of the furnishings and equipment; and convey all of it collectively on the shoot.
I’m simplifying the method, as nearly all of my job is logistics and planning. The ultimate half is the styling, there’s a number of arduous work that goes right into a shoot earlier than we even get on set.
When did you start styling shoots for Different?
I began taking pictures for Different round six years in the past. I work carefully with 7:am Creative they usually acquired me concerned with the Different picture shoots, which I like.
From the archives… The limited-edition Flowers of Thorpe carpet from the Liberty Material for Different Flooring assortment.
Most memorable photoshoot with them.
We did a shoot in a rustic home within the Somerset for the Liberty Fabrics assortment with Different. We laid the carpet outdoors on the entrance garden, it made such a ravishing shot. The home with the backyard in full bloom after which this superb, patterned carpet operating all the way in which round. We had been fortunate with the climate. An ideal day the place you do have to inform your self that that is your job and I’m fortunate sufficient to do it day-after-day!
Different Plush Sheer Tourmaline
Plush, a brand new assortment of luxurious fake carpet that look as stunning as they really feel. We wished to seize that within the photographs. These hand-woven carpets are made in three indulgent underfoot textures – clean velvet, luxe sheer, and stylish stripe.
Discuss us by way of the method of the current shoot – the temporary.
It’s a collaborative course of that begin with Different’s inventive and advertising and marketing director Lorna Haigh. 7:am Creative labored on the temporary, planning how the brand new assortment may be shot, and on the lookout for proper location to decide on to shoot the merchandise in.
I supply the props that improve the Different model and match into the general look of the shoot. All parts want to enrich one another effortlessly and therefore creating the ultimate imagery.
A photograph-shoot moodboard with completely different merchandise and props
I’m trusted to convey Different’s idea temper boards to life and embody merchandise and key items from present/main designers.
On location with Susie Clegg and Ben from 7:am Artistic
What occurs on the day – is there a typical day?
It looks like all the times are very completely different, because the places are assorted – the place we go, what we’d like and so on. However the principals of the job are the identical for every shoot.
We arrive on the location with the entire crew – myself, the photographer, carpet fitter, couriers bringing the merchandise and in addition the props. We’ll unload and lay the carpets, then I’ll model the room utilizing a mixture of present items from the situation and in addition the items that I’ve loaned or employed for the shoot.
It’s a number of transferring of furnishings, unpacking after which packing again up once more on the finish of the day. It does really feel like we’re transferring home most days. We seize all the pictures after which be certain the situation is again how we discovered it. Load the couriers and head dwelling!
Different Woosie Test Great with ‘Raindrop 100’ espresso desk by Fred Rigby
How do you supply the props? Favorite manufacturers?
Sourcing props for shoots is a stability of rent items and loaned items from key designers whose work suits nicely with the over scheme/development of the shoot.
Through the years you construct good relationships with suppliers and designers, so you possibly can collaborate with them on shoots. A few of my favorite manufacturers are, Fred Rigby and the Galvin Brothers.
Do you’re employed carefully with photographers?
Sure, the connection needs to be shut, as we work collectively on the shoot day to convey the ideas to life and that’s all the time a course of and we work collectively to get the most effective photographs.
Different’s Woosie Bouclé Winsome Carpet
Your favorite shot from this mission.
I like how serene this picture of the brand new Woosie assortment is and the way paired again the inside is. The flooring provides an actual heat to the house. Woosie is a primary from Different, an exquisite new wool and sisal combine carpet that brings out the most effective qualities of two pure sustainable fibres that are agency favourites in interiors.
The place do you discover inspiration?
To not be a cliché however all over the place! I believe that’s when you understand you’re in the best job, I can stroll down the road, go to the seashore on a winters day and see a color mixture that conjures up a shoot or varieties and shapes I would use in my subsequent shoot.
Particularly with how available a digicam is now with our telephones; I seize so many photos of fascinating issues and concepts.
Susie’s trendspotting finds at Maison et Objet’s last edition
Traits noticed at Maison et Objet newest version…
The colors utilized in design are so stunning for the time being, such a thought of palette actually inspiring, hopefully it will come throughout in among the photographs.
Actual artisan supplies and processes had been additionally actually outstanding this yr, the softness of the handmade sitting alongside the glossy design of extra fashionable design. I believe the 2 worlds work rather well collectively and much more firms need to the artisan for inspiration and protecting the previous alive in new and contemporary approach.
Different Wool Iconic Herringbone Newman and Wherever Panama Ice styled by Susie Clegg utilizing enjoyable and attention-grabbing props.
Describe your model in three phrases.
Easy, fashionable and graphic.
Describe Different in three phrases.
Revolutionary, enjoyable and environmentally aware.
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