Beyonce’s clothes line Ivy Park and adidas have collaborated on a brand new line of clothes impressed by the outside known as Park Path.
In response to a press launch it’s a, “New rule-breaking, trail-blazing expression of efficiency put on from adidas x IVY PARK. PARK TRAIL is impressed by the resilience of the outside, the spirit of the streets, and the probabilities of the long run”.
The gathering options kinds which are inclusive and gender-neutral and contains gear, footwear, and equipment.
Beyonce teased an outfit from PARK TRAIL on her Instagram:
GLOBAL LAUNCH – February 9th, 2023
adidas x IVY PARK EMBARK ON A PARK TRAIL, A NEW COLLECTION THAT INSPIRES YOU TO DISCOVER YOUR PARK
Herzogenaurach, Germany – January 20th, 2023 – adidas and Beyoncé’s IVY PARK announce their newest collaborative assortment known as PARK TRAIL; a brand new rule-breaking, trail-blazing expression of efficiency put on from adidas x IVY PARK. PARK TRAIL is impressed by the resilience of the outside, the spirit of the streets, and the probabilities of the long run.
As with the earlier adidas x IVY PARK choices, this newest drop options distinctive appears with inclusive and gender-neutral sizing in vogue kinds, efficiency gear, footwear and equipment. The road is obtainable in adidas shops and on-line at adidas.com/ivypark on February 9th and February 10th in choose associate shops, globally.
PARK TRAIL is a vacation spot you need to discover irrespective of the setting . Whether or not scaling that summit you’ve been coaching for or exploring inward to succeed in a peaceable frame of mind, it’s clear that the trail down the PARK TRAIL is an expedition value taking. PARK TRAIL celebrates the good outdoor in addition to an city journey. The Path will lead you thru the concrete jungle or the mountains in fashion. With the brand new PARK TRAIL assortment from adidas x IVY PARK, each the journey and the vacation spot are celebrated with appears that operate equally as vogue and efficiency.
The Marketing campaign
The marketing campaign is centered round embracing exploration and journey to the fullest and guides us to a spot of marvel and revelation by time, house and self-transformation. This expertise depicts each the pure and the metaphysical, which might be as literal as an exhilarating stroll down a nature path or a metropolis sidewalk or extra summary, exploring inward and discovering new dimensions.
Solid members are depicted in a contrasting city setting that options pure and unnatural components infused with inspiration from hip-hop 90’s tradition. Pictures from the marketing campaign are realized with enhanced lighting, daring manufacturing design and elevated styling aesthetics. The model makes use of this narrative to convey the concept of getting misplaced, then discovering your self by your individual PARK TRAIL.
The marketing campaign stars entertainer and world famous person, Offset and his son, Kodi, supermodel and actress Devon Aoki and rising star rapper/singer Ice Spice. Japanese Instagram star and vogue icon/mannequin, Coco Princess, American NFL Soccer sensation Jordan Fuller, NCAA creative gymnast Nia Dennis {and professional} American soccer participant Dani Weatherholt, {and professional} skateboarder, Diego Nájera spherical out the varied forged who deliver this superb marketing campaign to life.
The Assortment
The PARK TRAIL attire assortment serves as inspiration for find out how to create your individual journey and discover your park. As gritty as they’re glamorous, these versatile attire appears re-think traditional out of doors kinds and interpret them by elevated materials, highly effective iconography, prints, sequins, camouflage, incorporating utilitarian convertibility. Layering and on-body storage are emphasised all through the gathering, which is conceived for operate and vogue. PARK TRAIL will empower you to really feel elegant but geared up for any trek. The palette excites with colours that embrace Sol Ange (photo voltaic orange), Mojave (focus orange), Lake-Her (legacy indigo), Denali Inexperienced (wild pine), Yosemite (purple), White Sands (cream white), Pynes (pulse lime) together with a signature Canyon print (camo print).
PARK TRAIL’s footwear elevates well-known IVY PARK classics whereas including distinct newness. Taking cues from iconic kinds from the adidas archives, PARK TRAIL footwear is thoughtfully reworked by the IVY PARK lens. The IVY PARK TT2000 basketball shoe makes its debut on this assortment and is obtainable in two thrilling colorways. PARK TRAIL’s footwear is locked down by fashionable textures, unique prints, graphic modular accents, and vibrant colorways, making certain you’re prepared for the formidable journey forward.
Accompanying equipment for the PARK TRAIL assortment are elevated to a brand new stage with transformative, trendy, and versatile items. Totally convertible backpacks, luggage and hats are all fantastically crafted with utilitarian accents, together with carabiners and fastenings that channel the good outdoor. A combination of colours, prints, and finishes merge these assertion items collectively, so that you’ll stand out on the path.
Taking cues from the road’s signature grownup kinds, the IVY PARK child’s assortment options trendy and versatile sportwear, outerwear and equipment – all thoughtfully reworked by the IVY PARK lens.
Notes to Editors
The adidas x IVY PARK “PARK TRAIL” assortment consists of:
-Style highlights together with the Camo Sequin Jacket, Camo Fur Coat, Camo Canvas Observe Go well with
Energetic highlights together with the Round Knit Camo Crop, Tight, Zip Hoodie
-Basis highlights together with the Knit Camo Jacquard Sweater, Camo Hidden Pocket Crew Neck Sweatshirt
-Footwear highlights together with the IVP High Ten 2000 (TT2000)
-Accent highlights together with the Camo Reversible Bucket Hat, Camo Convertible backpack
-Materials together with camo cotton canvas and cotton twill, camo sequin, camo fake fur, nylon + stretch woven
56 attire kinds (together with Inclusive Sizing), 12 equipment, 3 footwear kinds (with one tyle, the TT 2000, in two colours)
Unisex Common and Outsized suits
Males’s Common and Tight suits
Ladies’s Tight, Common and Outsized suits
Sizes from XXXS-XXXXL
Costs from $30 US to $600 US
KID’S COLLECTON
12 attire kinds, 4 child’s equipment kinds, 1 footwear fashion
About Parkwood Leisure
Parkwood Leisure is a movie and manufacturing firm, document label, and administration agency based in 2010 by entertainer and entrepreneur Beyoncé. With places of work in Los Angeles and New York Metropolis, the corporate homes departments in music, movie, video, stay performances and live performance manufacturing, administration, enterprise improvement, advertising and marketing, digital, inventive, philanthropy, and publicity. Beneath its authentic identify, Parkwood Photos, the corporate launched the movie Cadillac Data (2008), during which Beyoncé starred and co-produced. The corporate has additionally launched the movies Obsessed (2009), with Beyoncé as star and govt producer, the winner of the Peabody Award for Leisure, Lemonade (2017), the Emmy®-nominated Homecoming: A Movie By Beyoncé (2019), which paperwork Beyoncé’s history-making efficiency on the Coachella Valley Music & Arts Pageant in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Leisure produced The Mrs. Carter Present World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).
About adidas Originals
Impressed by the wealthy sporting heritage of adidas – one of many world’s main sports activities manufacturers and a world designer and developer of athletic footwear and attire – adidas Originals is a way of life model based in 2001. With the adidas archive at its basis, adidas Originals continues to evolve the model’s legacy by its dedication to product innovation and its potential to filter the creativity and braveness discovered on courts and sporting arenas by the lens of up to date youth tradition. Marked by the enduring Trefoil brand that was first utilized in 1972 and championed by people who proceed to form and outline inventive tradition, adidas Originals continues to prepared the ground because the pioneering sportswear model for the road.
For press inquiries please contact:
Beyoncé
Yvette Noel-Schure, [email protected]
IVY PARK
Hampton Carney, [email protected]
adidas
Andrew Wirch, [email protected]
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In response to a press launch it’s a, “New rule-breaking, trail-blazing expression of efficiency put on from adidas x IVY PARK. PARK TRAIL is impressed by the resilience of the outside, the spirit of the streets, and the probabilities of the long run”.
The gathering options kinds which are inclusive and gender-neutral and contains gear, footwear, and equipment.
Beyonce teased an outfit from PARK TRAIL on her Instagram:
Learn full press launch:
GLOBAL LAUNCH – February 9th, 2023
adidas x IVY PARK EMBARK ON A PARK TRAIL, A NEW COLLECTION THAT INSPIRES YOU TO DISCOVER YOUR PARK
Herzogenaurach, Germany – January 20th, 2023 – adidas and Beyoncé’s IVY PARK announce their newest collaborative assortment known as PARK TRAIL; a brand new rule-breaking, trail-blazing expression of efficiency put on from adidas x IVY PARK. PARK TRAIL is impressed by the resilience of the outside, the spirit of the streets, and the probabilities of the long run.
As with the earlier adidas x IVY PARK choices, this newest drop options distinctive appears with inclusive and gender-neutral sizing in vogue kinds, efficiency gear, footwear and equipment. The road is obtainable in adidas shops and on-line at adidas.com/ivypark on February 9th and February 10th in choose associate shops, globally.
PARK TRAIL is a vacation spot you need to discover irrespective of the setting . Whether or not scaling that summit you’ve been coaching for or exploring inward to succeed in a peaceable frame of mind, it’s clear that the trail down the PARK TRAIL is an expedition value taking. PARK TRAIL celebrates the good outdoor in addition to an city journey. The Path will lead you thru the concrete jungle or the mountains in fashion. With the brand new PARK TRAIL assortment from adidas x IVY PARK, each the journey and the vacation spot are celebrated with appears that operate equally as vogue and efficiency.
The Marketing campaign
The marketing campaign is centered round embracing exploration and journey to the fullest and guides us to a spot of marvel and revelation by time, house and self-transformation. This expertise depicts each the pure and the metaphysical, which might be as literal as an exhilarating stroll down a nature path or a metropolis sidewalk or extra summary, exploring inward and discovering new dimensions.
Solid members are depicted in a contrasting city setting that options pure and unnatural components infused with inspiration from hip-hop 90’s tradition. Pictures from the marketing campaign are realized with enhanced lighting, daring manufacturing design and elevated styling aesthetics. The model makes use of this narrative to convey the concept of getting misplaced, then discovering your self by your individual PARK TRAIL.
The marketing campaign stars entertainer and world famous person, Offset and his son, Kodi, supermodel and actress Devon Aoki and rising star rapper/singer Ice Spice. Japanese Instagram star and vogue icon/mannequin, Coco Princess, American NFL Soccer sensation Jordan Fuller, NCAA creative gymnast Nia Dennis {and professional} American soccer participant Dani Weatherholt, {and professional} skateboarder, Diego Nájera spherical out the varied forged who deliver this superb marketing campaign to life.
The Assortment
The PARK TRAIL attire assortment serves as inspiration for find out how to create your individual journey and discover your park. As gritty as they’re glamorous, these versatile attire appears re-think traditional out of doors kinds and interpret them by elevated materials, highly effective iconography, prints, sequins, camouflage, incorporating utilitarian convertibility. Layering and on-body storage are emphasised all through the gathering, which is conceived for operate and vogue. PARK TRAIL will empower you to really feel elegant but geared up for any trek. The palette excites with colours that embrace Sol Ange (photo voltaic orange), Mojave (focus orange), Lake-Her (legacy indigo), Denali Inexperienced (wild pine), Yosemite (purple), White Sands (cream white), Pynes (pulse lime) together with a signature Canyon print (camo print).
PARK TRAIL’s footwear elevates well-known IVY PARK classics whereas including distinct newness. Taking cues from iconic kinds from the adidas archives, PARK TRAIL footwear is thoughtfully reworked by the IVY PARK lens. The IVY PARK TT2000 basketball shoe makes its debut on this assortment and is obtainable in two thrilling colorways. PARK TRAIL’s footwear is locked down by fashionable textures, unique prints, graphic modular accents, and vibrant colorways, making certain you’re prepared for the formidable journey forward.
Accompanying equipment for the PARK TRAIL assortment are elevated to a brand new stage with transformative, trendy, and versatile items. Totally convertible backpacks, luggage and hats are all fantastically crafted with utilitarian accents, together with carabiners and fastenings that channel the good outdoor. A combination of colours, prints, and finishes merge these assertion items collectively, so that you’ll stand out on the path.
Taking cues from the road’s signature grownup kinds, the IVY PARK child’s assortment options trendy and versatile sportwear, outerwear and equipment – all thoughtfully reworked by the IVY PARK lens.
Notes to Editors
The adidas x IVY PARK “PARK TRAIL” assortment consists of:
-Style highlights together with the Camo Sequin Jacket, Camo Fur Coat, Camo Canvas Observe Go well with
Energetic highlights together with the Round Knit Camo Crop, Tight, Zip Hoodie
-Basis highlights together with the Knit Camo Jacquard Sweater, Camo Hidden Pocket Crew Neck Sweatshirt
-Footwear highlights together with the IVP High Ten 2000 (TT2000)
-Accent highlights together with the Camo Reversible Bucket Hat, Camo Convertible backpack
-Materials together with camo cotton canvas and cotton twill, camo sequin, camo fake fur, nylon + stretch woven
56 attire kinds (together with Inclusive Sizing), 12 equipment, 3 footwear kinds (with one tyle, the TT 2000, in two colours)
Unisex Common and Outsized suits
Males’s Common and Tight suits
Ladies’s Tight, Common and Outsized suits
Sizes from XXXS-XXXXL
Costs from $30 US to $600 US
KID’S COLLECTON
12 attire kinds, 4 child’s equipment kinds, 1 footwear fashion
About Parkwood Leisure
Parkwood Leisure is a movie and manufacturing firm, document label, and administration agency based in 2010 by entertainer and entrepreneur Beyoncé. With places of work in Los Angeles and New York Metropolis, the corporate homes departments in music, movie, video, stay performances and live performance manufacturing, administration, enterprise improvement, advertising and marketing, digital, inventive, philanthropy, and publicity. Beneath its authentic identify, Parkwood Photos, the corporate launched the movie Cadillac Data (2008), during which Beyoncé starred and co-produced. The corporate has additionally launched the movies Obsessed (2009), with Beyoncé as star and govt producer, the winner of the Peabody Award for Leisure, Lemonade (2017), the Emmy®-nominated Homecoming: A Movie By Beyoncé (2019), which paperwork Beyoncé’s history-making efficiency on the Coachella Valley Music & Arts Pageant in 2018, and the Emmy®-winning Black Is King (2020). Parkwood Leisure produced The Mrs. Carter Present World Tour (2013-2014), The Formation World Tour (2016), and the aforementioned “Homecoming” performances at Coachella (2018) and co-produced the ON THE RUN Tour (2014) and ON THE RUN II (2018).
About adidas Originals
Impressed by the wealthy sporting heritage of adidas – one of many world’s main sports activities manufacturers and a world designer and developer of athletic footwear and attire – adidas Originals is a way of life model based in 2001. With the adidas archive at its basis, adidas Originals continues to evolve the model’s legacy by its dedication to product innovation and its potential to filter the creativity and braveness discovered on courts and sporting arenas by the lens of up to date youth tradition. Marked by the enduring Trefoil brand that was first utilized in 1972 and championed by people who proceed to form and outline inventive tradition, adidas Originals continues to prepared the ground because the pioneering sportswear model for the road.
For press inquiries please contact:
Beyoncé
Yvette Noel-Schure, [email protected]
IVY PARK
Hampton Carney, [email protected]
adidas
Andrew Wirch, [email protected]
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